Pack It Better

Belgian hub for eco-designed packaging


Pack It Better encourages companies to make their packaging more sustainable and more recyclable. The platform pools all the knowledge and expertise about eco-design in one single place, where companies and knowledge institutions can come into contact with one another.


Many companies are looking for ways of making their packaging more sustainable and more recyclable. However, they do not always have the knowledge and expertise to make the right choices. And yet a great deal of knowledge is available in our Belgian knowledge institutions.


With the Pack It Better platform, Fost Plus and Valipac are encouraging the eco-design of both household and industrial packaging. The aim is to make the existing know-how and expertise available in companies, knowledge institutions and research centres more easily accessible to all companies that want to make their packaging more sustainable and more recyclable.

The website pools information on new developments and initiatives as regards sustainable packaging. The focus is on both quantitative and qualitative prevention and on better recyclability and circular applications. In addition, companies will find a great many useful tools, best practices and practical examples here.

Pack It Better also serves as a meeting place for companies and experts. Company packaging managers can find the contact details of experts and knowledge institutions that can help them further develop their packaging. They can also ask experts questions about specific topics or problems directly via the platform.

Pack It Better was launched in March 2021 and is being promoted via the federations.


Initiators: Fost Plus and Valipac

Supporting partners: Comeos, Detic, Essenscia, Fedustria and Fevia

Knowledge partners: Arteveldehogeschool, Cargo Securing Testing Services, LIW, Pack4Food, PEFC Belgium, Senstech, U Ghent and U Antwerp