A second obstructive type of packaging is the crisp tube. It consists of a laminated cardboard packaging with a bottom made of aluminium. "In the course of June, we will be switching to the so-called Greencan, a cardboard tube containing between 92 and 98% paper-cardboard, with only a minimal barrier to protect the product from air and moisture. This barrier does remain essential to maintain optimum flavour and quality. However, with their high fibre content, Greencans are perfectly suited to be included in the classic paper-cardboard recycling processes," says Nelle Thyssen.
Final goal in sight
The ultimate goal is to eliminate all obstructive packaging from the range by the end of this year. "Adapting packaging is a long-term process anyway," says Nelle Thyssen. "It takes a lot of consultation with suppliers to find the right alternatives and estimate the impact on production and logistics. Moreover, avoiding food waste remains our first priority. Where necessary, new or modified packaging can be tested in the sorting centres under the guidance of Fost Plus experts. That way we can be sure that they can indeed be incorporated into the existing sorting and recycling processes."
"In the meantime, we benefit from our experience with obstructive packaging for other types of packaging which, strictly speaking, are not covered by that definition," says Nelle Thyssen. "We also want to introduce the perforated sleeves, for example, for our dessert jars, and we are extending the evolution from multilayered to mono-material to the rest of our range, including in our rice packaging. In this way, we are taking the final steps towards 100% recyclability."