The Click, Fost Plus’ rewards-based project to prevent litter, has successfully reached a significant milestone of one million clicks or rubbish avoided. This achievement highlights the remarkable impact of positive reinforcement in promoting responsible waste disposal and marks a significant step in the fight against littering.
The Click, initiated by Fost Plus, actively engages the general public in the battle against littering by rewarding them for responsible behaviour. Through a smartphone application, users earn Circular UCoins every time they correctly dispose of their on-the-go consumption waste or litter picked up from designated bins. These accumulated points can then be exchanged for rewards with local merchants or national partners, encouraging a lasting shift towards sustainable waste management practices.
Since its launch, the Click project has experienced exponential growth in terms of participation and engagement. With 63,000 users and 377,000 clicks in January 2023, the project has expanded to an impressive community of 80,771 users who have collectively recorded over one million clicks in June 2023.