Cécémel packaging is now made of 100% recycled material and has a removable sleeve. This means that both the bottle and the label can be recycled via the New Blue Bag.
FrieslandCampina announced in January that it was investing heavily in a new, high-tech and sustainable production line for PET dairy bottles made of 100% recycled material in Aalter. This will save around 1.9 million kilograms of virgin plastic every year. The new r-PET production line is now operational and the first Belgian 100% r-PET dairy bottle - for Cécémel - is ready and will shortly be available in Belgian stores. This means FrieslandCampina is way ahead of the European standard requiring all (plastic) drinks bottles to be made of at least 30% recycled material by 2030.
In addition, the Cécémel and Fristi r-PET bottles are being given a new, removable sleeve. The handy zipper packaging helps consumers recycle better. Unlike water and soft drinks, dairy products cannot be exposed to sunlight. So in order to guarantee fresh, high-quality and tasty drinks, the (transparent) packaging is covered with a sleeve. As PET bottles can only be fully recycled if consumers remove this sleeve, the FrieslandCampina Research & Development department, together with Fost Plus, has designed a ‘zipper fastening’. Thanks to this zip, consumers can easily remove the sleeve. Both the plastic bottle and the plastic sleeve can thus be sorted separately in the New Blue Bag for recycling.