In collaboration with Fost Plus and Net Brussels, Anderlecht will be the first commune in the Brussels-Capital Region to adopt the interactive Click project. The aim is very simple: to combine recycling and public cleanliness through an app that rewards good behaviour. The participation of the first Brussels commune takes Fost Plus a step closer to its goal: the national roll-out of the Click.
Since the summer of 2021, the innovative Click project, which promotes public cleanliness, has won over three seaside resorts on the Belgian coast, as well as Antwerp and Namur, and has taken part in specific events such as the cycling world championships.
The principle is simple: to encourage people to adopt the right behaviour as regards public cleanliness and litter. The Click aims to prompt everyone to throw containers from food and drink on the go, or litter picked up in the streets, into the appropriate bin. When people scan the barcode on the rubbish or take a photo using the app, they are rewarded with a virtual currency, Circular UCoins, which can be exchanged at collaborating retailers in the participating commune.
So Anderlecht has become the first Brussels commune to take the plunge. Allan Neuzy, councillor for public cleanliness, and Mayor Fabrice Cumps are delighted with this collaboration, which will make it possible not only to clean up certain areas but also to support local businesses.
Steven Boussemaere, Innovation & Business Development Director at Fost Plus, would like to see the Click project cover Belgium as a whole so as to fulfil Fost Plus’s ambition to ensure that all packaging thrown away can be recycled. The app has already attracted over 12,000 users who have Clicked almost 23,500 times!